Music on Main keeps on going in North Myrtle Beach every Thursday in July, bringing free live music to the Horseshoe on Main Street from 6:30 PM to 8:30 PM. If you’re planning a summer stay, this is one of the easiest events to add to your week—family-friendly, walkable around Ocean Drive, and a classic way to spend a Thursday night.
Quick Info: Music on Main – July 2026
- Where: The Horseshoe, Main Street, North Myrtle Beach
- When: Thursdays in July
- Time: 6:30 PM – 8:30 PM
- Cost: Free
- July bands: The Entertainers, Julio & the Saltines, Cassette Rewind, Chocolate Chip & Company, Thomas Road
If you’re visiting during July, this is one of the easiest ways to add a memorable night to your trip—just plan ahead, arrive early, and enjoy a classic summer evening in North Myrtle Beach.
July 2026 lineup:
- July 2 – The Entertainers
- July 9 – Julio & the Saltines
- July 16 – Cassette Rewind
- July 23 – Chocolate Chip & Company
- July 30 – Thomas Road
What guests should know before they go:
- Concerts are held at the Horseshoe on Main Street
- The event is free and family-friendly
- The Horseshoe parking lot closes at 2:00 PM each Thursday
- Chairs are not allowed before 2:00 PM
- Main Street closes at 4:30 PM and Ocean Blvd. closures begin at 5:00 PM
- Golf cart parking is limited and fills quickly in July
Best July tip: this is peak season—plan to be in the area before 5:30 PM if you want easier parking and a better spot for chairs.
See the full Music on Main 2026 guide →
View the official city event page →
Organizer
The City of NMB offers lots of events throughout the year. Be sure to check out this calendar for some of the events sponsored and presented by the city of North Myrtle Beach.