Music on Main continues through August in North Myrtle Beach, bringing free live music to the Horseshoe on Main Street every Thursday from 6:30 PM to 8:30 PM. By August, the summer rhythm is in full swing—making this one of the easiest and most consistent weekly events to plan around.
If you’re visiting during August, this is a great way to lock in a simple Thursday night: arrive early, bring your chairs, and enjoy live music just steps from Ocean Drive.
August 2026 lineup:
- August 6 – Finesse
- August 13 – Jim Quick & Coastline
- August 20 – Thurston Howell
- August 27 – The Embers feat. Craig Woolard
What guests should know before they go:
- Concerts are held at the Horseshoe on Main Street
- The event is free and family-friendly
- The Horseshoe parking lot closes at 2:00 PM each Thursday
- Chairs are not allowed before 2:00 PM
- Main Street closes at 4:30 PM and Ocean Blvd. closures begin at 5:00 PM
- Golf cart parking is limited and can fill quickly
Best August tip: by this point in the season, locals know the routine—arriving early still makes a big difference, especially for easier parking and better seating spots.
See the full Music on Main 2026 guide →
View the official city event page →
Organizer
The City of NMB offers lots of events throughout the year. Be sure to check out this calendar for some of the events sponsored and presented by the city of North Myrtle Beach.